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Many artists dream of sharing their creativity with the world—and building a business around it. These articles explore practical strategies for artists and makers who want to grow their creative work into something more. From vendor booths and art exhibitions to marketing, workshops, and selling handmade work, this section offers guidance for navigating the business side of creativity.
Learning how to create an art collection doesn't mean making a group of artworks that all look the same. Often, it begins with allowing one piece to lead you toward the next—a color, mark, technique, story, or feeling becoming the thread that connects a larger body of...
If you've ever dreamed of seeing your artwork featured in an art magazine, you're not alone. For many artists, being published is more than a milestone—it's an opportunity to share their creative voice, connect with a wider audience, and become part of a larger...
Earlier this month, Jim and I packed up for what turned out to be one of our favorite adventures yet—a weeklong trip to Madison, Indiana. Originally, we were headed there for a workshop, with plans to stay and enjoy some much-needed time away. But when the opportunity...
Hosting my first art exhibition in my Shop / Atelier was one of the most empowering decisions I’ve made. Showing your work in your own space means you get to share not only your art but your entire creative world. Here’s everything I learned—what worked, what was...
Merchandising products and creating inviting displays is a true art form. Think of it as a 3D collage—your chance to draw customers into your brand story. From crafting tiny display corners 10 years ago to helping manage hundreds of vendor setups in recent years, I’ve...
If you’re a booth business owner, you’ve probably heard this advice before: Build an email list! It’s one of the most powerful tools to drive sales, increase foot traffic, and stay connected with your customers. But after setting up your email service and creating...
As temperatures rise and summer flowers bloom around us, we only need to stop at a big box craft store to see Christmas isn't far away! In this exclusive blog for The Turquoise Iris Journal, we are focusing on Christmas in July. We've compiled insights from four...
When you have a booth space to maintain in a vendor mall it’s important to make the most of your visits. Unless you live right around the corner from your shop, there is a good chance you're driving 20-45 minutes one way, and that time adds up! I discovered early in...
Are you thinking about having a mural painted in your home, business, or community? Are you wondering how to find a muralist and what questions you should ask? I can help you! As a full-time artist who has painted dozens of interior and exterior murals, I can tell you...
Most of us were raised on the idea of the “starving artist.” We believe, in some capacity, that art couldn't possibly be a real job that provides enough income to let us accomplish our dreams. But that couldn’t be farther from the truth! Even in this digital age where...
