Mapping Out Your Big Goals

Setting attainable goals is a lot like planning a road trip. You need to know where you are and where you are going. This is where most people end the analogy, but there’s so much more to consider.

You also need to know directions from point A to point B, how long you can be away, how much the trip is going to cost you, and where you can stop to rest and refuel along the way.

I work with a lot of new small business owners who are passionate about the big goals they have for their businesses. Everyone starts with a tank full of positivity, an account full of motivation, and a fully booked dream.

Goals – You Are Here

A step that many people overlook when setting goals in business (or life in general) is establishing their capacity. Any business endeavor is going to require resources. Money, physical supplies, dedicated time, and mental bandwidth should all be considered to establish a starting point on this journey to your big goals.

Your big-picture dream may be bringing in six figures a year in your art business. If, however, you’re starting with two hours a week, a small cabinet for supplies, and $100 we have to work towards that dream in stages.

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Fuel Stops

Benchmark goals are the rest areas or gas stations along the way. Your current resources are the fuel in your tank. You’re going to use those resources to set a benchmark goal that you can realistically achieve in a reasonable amount of time. With 2 hours and $100, your first benchmark might be cleaning out your house and heading to the flea market to generate some more cash! With the $300 you make that day, now you can buy some art supplies to start creating. Cash spent, you now have 2 hours a week to create pieces so that you have some inventory.

Some benchmark goals require you to stay there for a while to build up the resources you need to take the next step. For example, if you have time to create one or two paintings per week then you might have a goal of selling one painting per week on Etsy. You may be at this benchmark for a few months to build up profits and inventory before you are ready for the next goal – maybe signing up for a well-known craft fair!

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If you have 10 hours per week, a studio full of inventory and a few hundred dollars to get started, then you may want to consider opening a booth space as the next stop on our journey. (If that’s you, check out my Booth Camp Resources) You’ll probably be here a while if the next goal is having enough money in savings to quit your day job, but you get the idea.

Reaching your goals is all about taking one step at a time, having patience, and keeping yourself motivated so that you don’t lose sight of where you are heading.

You CAN Get There From Here

Pablo Picasso said, “Inspiration exists but it has to find you working.” I believe the same is true of opportunities.

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Sometimes our big dreams feel unattainable once we’ve taken inventory of our resources and established our capacity. It feels a lot like “You can’t get there from here.” But you definitely can! You just need a clear roadmap with plenty of stops along the way to recharge and refuel.

Opportunities will find you when you are putting in the effort, and working towards your dreams. Case in point, all through high school and college I would dream of having my own business but I didn’t think it was even a possibility for someone like me. After a decade of office work though, I started putting my creative work out into the world and suddenly found opportunities everywhere! They might not have all been for me, but so many possibilities opened up simply because I was working on the thing that lit me up inside!

Some benchmarks require a lot of time and start to feel like the destination, causing us to lose some of our motivation and momentum. Surrounding yourself with encouraging people and reminders of your goals will help with that. There are lots of creative communities you can join, many of them free! Subscribe to motivational podcasts and make sure that you keep a visual of what you are working towards in your workspace to keep you dreaming!

Road Trips are always more fun with friends and a killer playlist, so be sure to plan for those supportive friends and encouraging messages on the journey.

To download your goal-setting workbook head to danielleskaminski.com/big-dreams-roadmap and get started today!

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Danielle Kaminski
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Danielle Kaminski

Danielle Kaminski is a multi-passionate artist from Duncan, SC. She has been crafting and creating since she was in grade school, learning to sew with her grandmothers. Her brick-and-mortar store, Reinvintage Warehouse, is home to more than 60 different artists and curators. The MADE by Danielle brand encompasses jewelry design, candle making, and canvas & fiber art as well as the occasional furniture makeover! View Danielle’s Full Bio

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